By Beau Eckstein

July 15, 2025

Business Ownership Coach, Financial Adviser, franchise financing, Franchise Lending, Investor Financing Podcast, sba loans

Applying for a Small Business Administration (SBA) loan to finance a franchise can be a game-changer for aspiring entrepreneurs. However, navigating the SBA loan application process can feel intimidating and complex if you’re not prepared. As a business ownership coach with over 20 years of lending experience, I want to share some invaluable insights to help you avoid the most common pitfalls that could derail your SBA franchise loan application.

In this comprehensive guide, I’ll walk you through the key mistakes to avoid, how to prepare your financials properly, and why SBA financing isn’t as scary as many believe. Whether you’re considering a franchise or just starting your journey to business ownership, this article will equip you with the knowledge you need to succeed in securing SBA funding.

business financing

Photo by Ryan Born on Unsplash

Understanding the Biggest Pitfalls in SBA Loan Applications

One of the most frequent questions I get is: “What are the biggest pitfalls to avoid during the SBA loan application process?” From my experience working with hundreds of clients, several recurring issues tend to trip up applicants.

  1. Not Knowing Your Total Project Cost: Many applicants underestimate or don’t have a clear understanding of the full cost involved in their franchise purchase and setup. This can lead to underfunding and surprises during the loan review.
  2. Waiting Until the Last Minute to Prepare Financial Projections: Loan officers want to see detailed, realistic financial projections. Rushing to complete these at the last minute increases the risk of errors and weakens your application.
  3. Credit Report Issues: Sometimes, applicants have unexpected items or inconsistencies on their credit reports that raise red flags. It’s essential to review your credit report thoroughly beforehand.
  4. High Credit Utilization: Even if your credit score is good, having high utilization ratios on your credit cards or lines of credit can lead to loan declines, especially for SBA loans under $500,000.
  5. Making Major Purchases Before Loan Closing: Buying a new car or other large expenses before your SBA loan closes can jeopardize your approval because it affects your debt-to-income ratio and liquidity.

Why Credit Utilization Matters and How It Affects SBA Loans

When it comes to SBA loans under $500,000, lenders often rely on the SBA’s proprietary credit scoring system, known as SPSS (Small Business Scoring System). This system uses complex algorithms to evaluate creditworthiness, and one crucial factor is your credit utilization ratio.

Credit utilization refers to the percentage of your available credit that you are currently using. For example, if you have a credit limit of $10,000 and your balance is $5,000, your utilization is 50%. The SBA and lenders prefer to see a utilization rate below 30%. Why? Because high utilization signals higher financial risk.

Even if your credit score is strong, a high credit utilization can trigger a decline in your SBA loan application. This is especially important because many applicants don’t realize that paying down credit card balances before applying can significantly improve their chances of approval.

So, before applying, make sure to:

  • Review your credit report carefully.
  • Pay down revolving debt to keep utilization under 30%.
  • Avoid opening new credit lines or making large purchases that increase your balances.

The Importance of Reserves and Post-Close Liquidity

Another critical factor in SBA loan approval is demonstrating sufficient reserves or liquidity after closing the loan. Banks want reassurance that you won’t be left financially vulnerable once your down payment and initial expenses are paid.

This concept is called post-close liquidity. It means showing that after you put down your down payment on the franchise, you still have some cash or liquid assets available to cover unexpected expenses or operational costs.

Without adequate reserves, lenders may view your application as too risky. It’s not just about having enough for the purchase price; you must also prove that you have a financial cushion to support your business during the early months.

Discussing reserves and liquidity for SBA loans

Why SBA Financing Isn't as Scary as You Think

Many aspiring franchise owners shy away from SBA loans because they believe the process is complicated, slow, or intimidating. The truth is, if you come prepared and understand the key requirements, SBA financing is quite straightforward.

Here’s why:

  • Clear Guidelines: SBA loan programs have well-defined eligibility criteria and documentation requirements.
  • Support Available: You can get expert help to package your loan application, prepare financial projections, and select the right franchise.
  • Reasonable Credit Standards: While credit is important, having good credit and manageable debt usually qualifies you.
  • Franchise-Friendly: Many franchises are SBA-approved, making it easier to get financing if you choose wisely.

With proper planning and advice, the SBA loan process can be a manageable step on your journey to business ownership.

SBA loan process is straightforward

How to Get Expert Guidance and Find the Right Franchise

Choosing the right franchise and securing SBA financing go hand in hand. I often work with clients who are exploring two or three different franchise options and trying to figure out which one fits their budget and lifestyle.

When helping clients, I focus on:

  • Reviewing their available reserves and liquidity.
  • Advising them on not overstretching their finances.
  • Matching them with franchises they can afford to close on without financial strain.
  • Helping them prepare a strong, complete loan package that meets bank requirements.

If you need assistance, consider booking a call with a trusted business ownership coach who can walk you through the entire process—from selecting the ideal franchise to navigating SBA loan applications. Having professional guidance can dramatically improve your chances of approval and set you up for long-term success.

Helping clients choose the right franchise

Building Legacy Through Business Ownership

Starting a franchise business is not just about financing and paperwork—it’s about creating a legacy for your family and future generations. As a new father myself, I understand the importance of building something meaningful that lasts.

That’s why I encourage entrepreneurs to attend business ownership summits and events where you can learn about SBA financing, tax strategies, and the benefits of owning a small business. These events are often free and bring in CPAs, attorneys, and experienced business owners to provide expert insights.

Owning a small business is one of the most effective ways to build wealth, create jobs, and secure a stable future for your family. It’s not just a dream—it’s achievable with the right education and support.

Business ownership and legacy building

Subscribe and Stay Informed on Financing and Business Ownership

If you found these insights helpful, I invite you to subscribe to channels and newsletters that focus on business financing and ownership. Staying informed about SBA loans, tax strategies, and franchise opportunities will empower you to make smarter decisions.

With over 20 years in the lending industry, I am committed to sharing valuable content and answering your questions to help you succeed. Your journey to business ownership is important, and having the right knowledge can make all the difference.

Conclusion: Set Yourself Up for SBA Franchise Loan Success

Securing an SBA loan for your franchise doesn’t have to be a daunting process. By avoiding common pitfalls such as unclear project costs, last-minute preparation, credit missteps, and lack of reserves, you can position yourself for approval and long-term success.

Remember these key takeaways:

  • Understand your total project cost and plan accordingly.
  • Prepare detailed financial projections well in advance.
  • Review and manage your credit utilization carefully.
  • Avoid major purchases before your loan closes.
  • Maintain sufficient post-close liquidity to satisfy lenders.
  • Seek expert guidance to find the right franchise and build a strong loan package.
  • Attend educational events to deepen your business ownership knowledge.

With the right approach, SBA financing can be a powerful tool to help you become a successful franchise owner and create a lasting legacy. If you’re ready to take the next step, reach out for personalized coaching and support to navigate the process smoothly.

Best of luck on your journey to business ownership!

Working with Beau Eckstein as your commercial mortgage advisor when trying to locate the best SBA financing can be beneficial because he has extensive experience and knowledge in the field. He can help navigate the complex process of obtaining SBA financing and assist in finding the best options for your specific situation.

Additionally, his established relationships with lenders can help increase the chances of getting approved for funding.

Overall, working with a knowledgeable and experienced advisor like Beau Eckstein can greatly increase the chances of successfully obtaining SBA financing.

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