By Beau Eckstein

May 13, 2025

fitness franchise, franchise financing

Are you considering diving into the fitness industry by starting your own franchise? If so, you're not alone! Many aspiring entrepreneurs are exploring franchise financing options to make their dreams a reality. In this article, we will explore how you can leverage your financial assets, such as your 401(k), to finance a fitness franchise through the SBA 7a loan program. We'll discuss the process, the benefits, and the essential steps to ensure you are set for success.

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Understanding Franchise Financing

Franchise financing is a crucial aspect for anyone looking to start a franchise, especially in the competitive fitness industry. The SBA 7a loan program is one of the most popular options, allowing you to secure financing with favorable terms. But how exactly does this work?

When you opt for franchise financing, you can leverage your existing financial assets, including your retirement savings. For instance, if you have a 401(k) from a previous employer, it's possible to utilize a ROBS (Rollover as Business Startups) plan. This allows you to roll over your retirement savings into your new business without incurring penalties or taxes, as long as you follow the guidelines set forth by the IRS.

Evaluating Your Buying Power

Before jumping into the franchise world, it’s essential to evaluate your buying power. With a 401(k) of approximately $350,000 and an additional $150,000 in liquid assets, you are in a strong position to explore different franchise concepts. Typically, if you can secure financing for only 10% to 15% of the total project costs, you could potentially purchase a franchise worth $2 million to $3 million, depending on the franchise model you choose.

In the fitness industry, options range from smaller gyms to larger, full-service facilities. The type of franchise you choose will significantly impact your initial investment and overall success. Therefore, it's crucial to conduct thorough research to find the right fit for your goals and financial situation.

Utilizing Your 401(k) for a ROBS Rollover

The next step in your journey is to ensure that your 401(k) is eligible for a rollover. If it is from a previous employer, you can utilize a ROBS rollover plan effectively. This is not just a matter of moving funds; it involves a structured process that allows you to invest your retirement savings into your franchise startup.

Working with a financial advisor or a professional who specializes in ROBS rollovers can simplify this process. They can help verify your eligibility and guide you through the necessary steps. Once you've confirmed that your 401(k) can be rolled over, you'll be ready to invest in your franchise.

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Choosing the Right Franchise Concept

With financing options in place, the next step is to find the right franchise concept that aligns with your vision and financial goals. There are various fitness franchises available—from big box gyms to niche studios—each with its own unique selling points and operational requirements.

Consider conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each franchise option. Look into their business models, support systems, and market presence. A franchise that has a well-established brand and support network can significantly reduce your risk and increase your chances of success.

Maintaining Your Current Employment

One of the significant advantages of starting a franchise while maintaining your current employment is the financial security it provides. As you transition into entrepreneurship, having a steady income can help cover your personal expenses and reduce financial pressure on your new business.

This dual approach allows you to invest time in building your franchise without the stress of immediate financial returns. It’s also worth noting that many franchisors are open to working with individuals who may not have direct experience in the fitness industry, as long as they possess the drive and commitment to succeed.

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Due Diligence and Final Steps

Once you’ve chosen a franchise concept, the due diligence phase is critical. This process involves thoroughly researching the franchise’s financial health, customer reviews, and overall reputation in the market. Make sure to review the Franchise Disclosure Document (FDD) and consult with legal and financial advisors to ensure you understand all aspects of the franchise agreement.

After conducting your due diligence, you will be ready to finalize your financing options and begin the process of launching your franchise. This is where all your planning and research will culminate in action!

Conclusion to Franchise Financing

Conclusion

Starting a fitness franchise can be a rewarding venture, especially when you utilize the right financing options. By leveraging your 401(k) through a ROBS rollover, maintaining your current employment, and conducting thorough research, you can pave the way for a successful business journey.

Remember, the key to success lies in careful planning, diligent research, and the willingness to learn. If you have questions or need guidance on your franchise financing options, don't hesitate to reach out for professional advice. Embark on your entrepreneurial journey with confidence, and you might just find yourself thriving in the fitness industry!

Working with Beau Eckstein as your commercial mortgage advisor when trying to locate the best SBA financing can be beneficial because he has extensive experience and knowledge in the field. He can help navigate the complex process of obtaining SBA financing and assist in finding the best options for your specific situation.

Additionally, his established relationships with lenders can help increase the chances of getting approved for funding.

Overall, working with a knowledgeable and experienced advisor like Beau Eckstein can greatly increase the chances of successfully obtaining SBA financing.

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